Nike “Commitment to L.A.” Lettering & Illustrations
We collaborated with Nike’s Global Communications team on illustrations and custom type for their “Commitment to L.A.” Gallery released the week following Super Bowl LVI. While Joe Burrow was icing his knees and Aaron Donald was popping champagne bottles, Nike wanted to celebrate the many moments of sports history in the city of Angels: Nike opened it’s first store here in 1976, celebrities like Farrah Fawcett and Alice Cooper shopped at LA Nike shops throughout the ’70s and ’80s, the ’88 LA Olympics were iconic, not to mention all the teams, athletes and youth programs sponsored by the Swoosh.
We were brought on to help illustrate this sports legacy in LA. Our goal: to capture the vibrant but gritty glory of Los Angeles. Nike’s team then integrated the assets into an interactive online gallery. Huge thanks to Nike for involving us in this beautiful ode to LA.
Scope
— Illustration
— Lettering
— Lettering
Art Direction, Graphic Design, Web Development by Nike Global Communications Platform team:
Micah Dunham, Creative Director
Marissa Stephenson, Managing Editor
Chris Nelson, Global Manager
Aaron Robertson, Graphic Design
Kennard McClellan, Project Lead
Marissa Stephenson, Managing Editor
Chris Nelson, Global Manager
Aaron Robertson, Graphic Design
Kennard McClellan, Project Lead
By the Numbers
600+ Nike Cortez Colorways 10 LA Nike Stores
– 8 Nike-sponsored professional teams
– Reilyn Turner, forward on the UCLA women’s soccer team, became Nike’s 1st sponsored student athlete in 2021.
– 82% of L.A. youth play at least one sport.
Flag Football LA Jets Track Club Students Run LA
Timeline animation treatments
We built sketched animations on top of Nike supplied photography for the timeline section.
LA lettering
Inspired by the favorite hometown teams, the storied athletic past, and the eclectic neighborhoods of Los Angeles.
